make sexual health routine
Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.
Tabu created a sexual wellness routine that honors women’s bodies as they change. We saw an opportunity to emphasize the connection between sexual health and overall wellbeing, while bringing sophistication, discretion, and credibility to the product category—to empower women to not just embrace, but prioritize their sexual well being, regardless of where they are in their reproductive years.
SMAKK led a complete reimagining of the brand strategy and creative, packaging, and web design and development. We presented Tabu’s benefits through a scientific lens with a conversational “use It or lose it” attitude, resulting in an elegantly dignified, credible brand.
- brand strategy
- branding visual identity
- brand messaging
- packaging design
- ecommerce ux ui design
- shopify development
- art direction
- social media content
- email marketing
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