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Katie's experience sits at the intersection of brand strategy and creativity, where she has influenced meaningful change for brands across beauty, wellness and CPG, in order to develop better and healthier products and experiences—and greater wellbeing for all. 

With a career spanning brand development and advertising for luxury brands like Cartier and health giants like Pfizer to championing climate causes with the Climate Reality Project and the Ecohealth Alliance, she started SMAKK in 2011 in order to uplift brands that embrace their responsibility to do things the right way for people and planet. 

At SMAKK, she’s built a team that uses their expertise as a force for good. They work closely with their clients to craft cohesive, meaningful brands that disrupt categories, differentiate products, and build consumer loyalty. Their work leverages beautiful creative and technology to create holistic brand experiences that drive multi-channel growth. 

A noted industry expert, Katie has contributed columns for Fast Company, Inc, Ad Age and more on a range of subjects – from beauty trend forecasting and brand strategy to the need for brands to go beyond sustainability to deliver real impact. She is a mentor in retail accelerator programs like Credo for Change and Target's Forward Founders - helping to shape the future of brands.

Her work and philosophy reflect a deep commitment to changing consumer behavior for good and she continues to be a driving force in forwarding responsible design and branding.

From a deep understanding of the current cultural landscape, to audience insights and competitive research, Anna looks beyond table stakes to provide clients with thoughtful, surprising and inspiring insights that help them win crowded categories and do so with a greater sense of purpose.

With a career spanning network television, branded entertainment and digital marketing, Anna has worked at large media companies including NBCUniversal and WBTV, and with global clients like L’Oreal, American Express, Samsung, Microsoft, and Maybelline. She uses her expertise to help brands connect with a new modern consumer—one that thrives on choice, craves authenticity and demands purpose from their brands. This not only means delivering brand platforms and campaigns that drive engagement, but messaging that inspires and promotes a vision for a better world. 

Her work and powerful approach has led to her being featured in publications including Vanity Fair, Marie Claire, and Inc.com. As a (proud) medical school dropout, health enthusiast, and author of Matcha: A Lifestyle Guide, Anna believes that the future will be defined by brands’ commitment to the physical and mental health and wellbeing of their customers. She also draws inspiration from icons of the entertainment industry; those that prove that women can be accomplished, funny, bold and kind -- a model of leadership for tomorrow’s female founded, disruptive brands. 

Nick comes from an extensive background building technology and support teams for some of the most innovative global companies, including Apple, Zocdoc, Google, and Flatiron Health.

At SMAKK, Nick helps unlock development superpowers for companies and brands. Using his experience, knowledge, and intuitive understanding of platforms and systems to develop digital solutions that are both functional and innovative. They are instrumental in building out ecommerce experiences for clients that deliver a seamless and user-friendly shopping experience, optimize performance, and leverage emerging technologies for both conversion and growth. 

Nick is also the co-founder and COO of Wild Flower, a sexual wellness company, and is the lead technologist behind the brand’s innovative product development, design, and production. Nick’s expertise in software and hardware development, as well as design and illustration, contributed to innovative product launches such as the Enby™, the first non-gendered vibrator.