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MD Solar Sciences

suncare that’s part of your daily skincare routine.

Founded by a renowned dermatologic oncologist, MD Solar Sciences was on a mission to reinvent, elevate, and inspire the daily use of SPF by developing clean, effective formulas equal to clinical grade skincare—that also felt luxurious enough to wear every day.

When MD Solar Science came to work with SMAKK, the sunscreen category was becoming a more evolved category. In order to stand out, we knew we needed to position sunscreen as an essential component of a daily skincare routine rather than just a beach day accessory. That meant refreshing the brand visuals and messaging to feel more beauty-aligned and sophisticated, and simplifying their packaging so it was easier to navigate and more reflective of their clinical and clean formulas. We also rethought the messaging on the front of pack to highlight the formulation story and give clearer benefits to skin, and expanded the line for new product launches focused on lipcare and kids. 

SMAKK was responsible for a complete brand refresh that included brand strategy, visual identity, messaging, and packaging. The result is a more harmonious brand platform that better reflects the brand’s clean ingredients and dermatologist developed formulas, while turning a healthy habit into a daily pleasure.

  • Brand Strategy
  • Branding & Visual Identity
  • Brand Messaging
  • Packaging Design
Model applying MD Solar Sciences products to face with MD Solar Sciences logo on top of the image. Text written under the logo reads: Preventative care. Broad spectrum protection made with naturally derived zinc oxide and titanium dioxide, making them safe for your customers. Womans hand pumping white cream from MD Solar Sciences Daily Protecting Moisturizer into her hand. Woman's hands in different skin shades holding Moisture Mineral Defense tube product in the matching shade to their skin. Wellness Skincare. Man and woman laying in the grass. MD Solar Sciences Mineral Kidcreme SPF 50 green squeeze tube product being held in water by a woman's hand. MD Solar Sciences is broad spectrum protection made with naturally derived zinc oxide and titanium dioxide, making them safe for your customers. Woman's hand squeezing tube of MD Solar Sciences Mineral Sunscreen with antioxidants and vitamin C for preventative care. MD Solar Science campaign image on the streets of a busy city. MD Solar Sciences quick dry body spary SPF 40 in a cream aluminum aerosol spray bottle
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