Saint Martin

Where care meets culture

Wanting to create a premium hair care and personal care brand, Saint Martin came to SMAKK in order to develop a bold and meaningful brand with a deeper mission of wellbeing for black men.

With a successful chain of barbershops in the Detroit area, the husband and wife team behind Saint Martin wanted to use the cultural experience of barbershops in order to inspire deeper and important conversation on wellness, self-love, and worth. In order to elevate this, SMAKK blended rich elements of the past with refined, modern imagery, paying homage to tradition while carving a sophisticated and deliberate path forward.

SMAKK led brand strategy, naming, visual identity and messaging, packaging, campaign development, and ecommerce design, copy and development. Creating more than just a brand, but an ecosystem that honors generations of wellness and cultural innovation through products that meet the diverse needs of black men.

brand strategy
branding visual identity
naming
brand messaging
packaging design
art direction
ecommerce ux ui design
shopify development
email marketing
campaign development

This is for the audacious. For those who dare to shape culture, And in all things, dare to be whole. Mind, body, and spirit— This is where Black men come to be celebrated. This is where the mind comes to flourish. Where we meet intellect with intention. This is where the body comes to prosper. Where melanin matters and care begins with self. This is where the spirit comes to heal. Where we reward resilience with restoration. Gone are the days of compromise. This is for those who honor the many— Both in the world and themselves. Past, present and future. Here, health is wealth, and prosperity is power. This is where care meets culture.

Saint Martin Key Benefits - Black owned, clean, growth, natural, buildable, tested.

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