![](https://smakkstudios.com/hubfs/day_and_west.jpg)
Day+West
skincare for soft objects
Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.
Day+West was created to prove that soothing solutions for easily irritated, reactive, rosacea-prone, and sensitive skin could not only co-exist but indulge a passion for luxurious self-care. With three clean, chemist-formulated, and foundational skincare solutions, we knew we could position Day + West as a credible, science-backed option that offers a poetic experience and a moment of beauty, surrender, and self-care.
SMAKK led everything from naming the brand to creating its e-commerce experience, website and packaging design, and messaging with an empathetic respect for sensitive strength, and the beauty embodied by those polarities.
- brand_strategy
- naming
- brand_messaging
- packaging_design
- ecommerce_ux_ui_design
- shopify_development
- art_direction
- photo_production
- email_marketing
- social_media_strategy
![](https://smakkstudios.com/hs-fs/hubfs/Our%20Work/Still%20Life%20Shot5_%20kit2_rev2%2021.jpg?width=798&height=914&name=Still%20Life%20Shot5_%20kit2_rev2%2021.jpg)
![](https://smakkstudios.com/hs-fs/hubfs/Our%20Work/NI-55490_BB_FY22Model_WTRP_Mascara_FEI_0926%201Our%20Work.png?width=1000&height=1200&name=NI-55490_BB_FY22Model_WTRP_Mascara_FEI_0926%201Our%20Work.png)
![](https://smakkstudios.com/hs-fs/hubfs/Our%20Work/video_imageOur%20Work.png?width=1000&height=1200&name=video_imageOur%20Work.png)
![](https://smakkstudios.com/hs-fs/hubfs/Our%20Work/Still%20Life%20Shot5_%20kit2_rev2%204Our%20Work.png?width=1000&height=1200&name=Still%20Life%20Shot5_%20kit2_rev2%204Our%20Work.png)
![](https://smakkstudios.com/hs-fs/hubfs/Case%20Study%20Images/Kao/Kao_1%201.png?width=1000&height=1200&name=Kao_1%201.png)
![Frame 20642MDSolar](https://smakkstudios.com/hs-fs/hubfs/Frame%2020642MDSolar.png?width=1200&height=1600&name=Frame%2020642MDSolar.png)