Day+West

skincare for soft objects

Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.

Day+West was created to prove that soothing solutions for easily irritated, reactive, rosacea-prone, and sensitive skin could not only co-exist but indulge a passion for luxurious self-care. With three clean, chemist-formulated, and foundational skincare solutions, we knew we could position Day + West as a credible, science-backed option that offers a poetic experience and a moment of beauty, surrender, and self-care.

SMAKK led everything from naming the brand to creating its e-commerce experience, website and packaging design, and messaging with an empathetic respect for sensitive strength, and the beauty embodied by those polarities.

brand strategy
naming
brand messaging
packaging design
ecommerce ux ui design
shopify development
art direction
photo production
email marketing
social media strategy

Photography of Day+West products with illustrations of circles.

Image of Day+West Products. Woman using products, two paintings.

Image of Day+West Product on display with packaging. Text alongside it reading:

Image of Day+West Face Mist with text reading:

Day+West Quiet Force Face Oil with text reading:

More Projects

mother dirt

With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.

See the Case Study

New!

burt's bees

Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for meaningful storytelling and an engaging digital experience.

See the Case Study

ulé

As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market strategy across their content channels, with an eye on future expansion across Europe.

See the Case Study

pavise

Bold science. Unprecedented results. Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their brand.

See the Case Study

kao

You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an ecommerce experience that would not only house all of their brands under one roof, but launch them DTC for the first time.

See the Case Study

md solar sciences

Founded by a renowned dermatologic oncologist, MD Solar Sciences was on a mission to reinvent, elevate, and inspire the daily use of SPF by developing clean, effective formulas equal to clinical grade skincare—that also felt luxurious enough to wear every day.

See the Case Study

New!

Saint Martin

Wanting to create a premium hair care and personal care brand, Saint Martin came to SMAKK in order to develop a bold and meaningful brand with a deeper mission of wellbeing for black men.

See the Case Study

New!

The Barb Shop

Ahead of expanding their product lineup, The Barb Shop approached SMAKK to help them celebrate and amplify the edge unique to those who rock short hair.

See the Case Study