We’ve been guiding early stage brands to direct-to-consumer success for over a decade. Our Concept to Ecommerce process, uses the full force of our team’s proven expertise to craft go-to-market strategies then develop the branding, digital experiences, and marketing campaigns to launch differentiated consumer product lines for rapid ecommerce growth.Let's Talk
Building brands that matter.
We offer strategic branding, content, digital, and marketing so brands making a positive impact can take over the world.
Why our clients love working with us.
Focused on results
We’re true partners from brand awareness to sales. Our holistic approach means we help your brand seize opportunities and grow – so you see ROI with us.
Driven by strategy
We start by crafting a plan to make the biggest impact: then execute the branding, ecommerce sites, campaigns, and marketing to get the job done.
Creative with purpose
Consumers are increasingly driven by their values. We build beautiful brands and experiences that embrace sustainability, health, and social impact.
Similar Case Studies
Tradition Meets Innovation
NOOCI, a new supplement brand rooted in Traditional Chinese Medicine (TCM), tapped us to create a brand platform that embraced its ancient roots while building a modern, holistic wellness routine.See more
Day & West Beauty
Skincare For Soft Objects
As anyone who has dealt with sensitive skin knows, skincare is an exhaustive daily battle against irritation. In too many cases, customers find solace in sterile, clinical formulations that feel anything but indulgent and continually remind them of their vulnerability in the world. Day + West partnered with SMAKK to shift perceptions of sensitive skin—and help turn softness into a strength.See more
A Simple Routine With Big Changes
Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to better underscore its important mission and boldly change the conversation about sex after menopause.See more
what we do
Brand. Build. Grow.
Our capabilities strategically support the full funnel of elevated brand building through smart growth. Simply put, we’re here to make sure you have the right tools, and do the right thing, at the right time.
Concept to Ecommerce
Brand Strategy + Development
We craft brands that are authentic, differentiated, and poised for global growth. Great brands are built by uncovering the unique, understanding how to stand out from the competition, and knowing where to take risks. We develop unique positioning, then create the brand multifaceted toolkits for growth – offering brand workshops, strategy development, visual identities, messaging, creative, and content for all of your consumer touchpoints.Let's Talk
We design stunning packaging programs for differentiated shelf presence and impactful ecommerce shipping experiences. In our process we stress finding cost effective material solutions that move towards plastic reduction, plastic free, and sustainable certifications that can realistically work across your global supply chain. With experience across food, beauty, haircare, personal care, wellness, and pharmaceuticals we know how to create designs that meet FDA, EU, and global compliance while communicating differentiated product benefits to consumers.Let's Talk
Ecommerce Strategy + Development
Ecommerce isn't just technical capability for us – it's business strategy expertise we've honed for over a decade. We're focused on crafting direct-to-consumer sites that are built to convert. We create robust Shopify Plus experiences, conversion funnels with considered UX, and integrations that work across the full funnel of marketing tactics that drive traffic and incentivize repeat purchasing. We integrate ESP strategy to all of our builds, designing, mapping, and creating content for sophisticated email marketing campaigns and segmentation strategies.Let's Talk
Website Design + Development
Our team brings brands to life across digital experiences, crafting optimized user experiences, stunning designs, and solid development solutions for robust websites.Let's Talk
Marketing Campaigns + Content
We produce content to launch and grow robust brands – creating ad campaigns and content to differentiate brands, drive customer acquisition, sales and brand awareness. We're seasoned experts at creative concepting, art direction, and production for video and photo shoots featuring products and lifestyle content for global campaigns, websites, and social media.Let's Talk
“Working with SMAKK has been an absolute game-changing experience for me and my brand.”
Beatrice Dixon, CEO
The Honey Pot Company
Little Black Book · “Unlocking Product Page Potential”03.23.22
Inc · “How Founders Can Get Out of Their Own Way”03.11.22
Packaging of the World · Otis Dental Feature10.29.21
GDUSA · “Responsible Designers to Watch”10.28.21
Inc · “How to Build a Cult-Following Wellness Company Using Your Story as a Founder”10.12.21
Keep in touch
We’re always organizing events, sharing ideas, and plotting world domination (for the good guys). Get in on it.