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Plum

unlock vaginal health

SMAKK transformed an innovative product for vaginal area dryness into more than just an elevated brand experience—it pioneered a new category in women’s health: Advanced Vagiceutical Care.

Plum’s groundbreaking vaginal area moisturizing serum is powered by the VGP-80TM Peptide Complex and innovative vBondTM Delivery System to deliver powerful biomimetic moisturization to the vaginal area. 

We knew we needed to create a brand that not only showcased the innovative, science-backed efficacy of the products and reflected its pharmacist-founded background, but also felt premium and sophisticated, seamlessly aligning with skincare and wellness routines to fit effortlessly into the audience’s lifestyle.

SMAKK developed every aspect of the brand identity, including strategy, messaging and visual identity, packaging design, ecommerce design, and content, as well as an omnichannel launch campaign. We also collaborated with a CGI studio to bring the product’s cutting-edge science and innovation to life.

 
  • ecommerce ux ui design
  • shopify development
  • email marketing
  • Brand Strategy
  • Branding Visual Identity
  • Brand Messaging
  • Packaging Design
Plum moisturizing serum bottles alongside photo of model. Fearlessly pioneering yet remarkably human. Plum is a first-of-its kind system, powered by our proprietary peptide complex and unique delivery technology, that delivers the most effective targeted relief for vaginal dryness-without the use of hormones. It powerfully restores vaginal hydration, not just superficially— but biologically-so you can get back to feeling like you in the fastest, safest, and most effective way possible. This, is what you've been waiting for. Model holding Plum moisturizing serum OUR ONE-OF-A-KIND SERUM. When it comes to solutions for vaginal dryness-we want women to expect more. More effectiveness, more transparency, and more consideration for our long-term health and wellbeing.The solutions we not only need, but deserve, as our body and biology changes throughout our life.
Plum Website with header
Plum Website showing different web pages Relief Starts Here A first-of-its-kind vaginal moisturizing serum Moisturizing Serums alongside image of model Grid of six square social media images Plum Moisturizing Serum Plum Website showcased on phone screens
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