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deodorant is a conscious pleasure

As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.


Cleo+Coco is athe world’s first zero-waste, and woman-owned natural deodorant brand made with carefully selected, high-performing, and natural ingredients.With their innovative, safe, and effective formulations, we knew we could elevate the brand from the tired “natural but it works” conversation, and position them as a more conscious, sensorial experience that allows everyone the pleasure of caring for themselves and the planet.

SMAKK led the brand and campaign strategy, visual identity and messaging, and web design and development to help Cleo+Coco garner a substantial increase in both DTC and total sales, and a spot in Amazon’s top 40 for natural deodorant.

  • brand_strategy
  • branding_visual_identity
  • brand_messaging
  • ecommerce_ux_ui_design
  • shopify_development
  • photo_production
  • content_creation
  • email_marketing
Illustrations of plants as well as image of soap, woman putting on Cleo+Coco deodorant, and woman holding Cleo+Coco dry shampoo Four tubes of Cleo+Coco deodorant lined up on the side of someone's body. Five tablets displaying Cleo+Coco website. Cleo+Coco Dry shampoo image with text reading: Graphics with text reading: Cleo+Coco products on display.
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