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deodorant is a conscious pleasure

As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.


Cleo+Coco is athe world’s first zero-waste, and woman-owned natural deodorant brand made with carefully selected, high-performing, and natural ingredients.With their innovative, safe, and effective formulations, we knew we could elevate the brand from the tired “natural but it works” conversation, and position them as a more conscious, sensorial experience that allows everyone the pleasure of caring for themselves and the planet.

SMAKK led the brand and campaign strategy, visual identity and messaging, and web design and development to help Cleo+Coco garner a substantial increase in both DTC and total sales, and a spot in Amazon’s top 40 for natural deodorant.

  • Brand Strategy
  • Branding & Visual Identity
  • Brand Messaging
  • Ecommerce UX/UI Design
  • Shopify Development
  • Photo Production
  • Content Creation
  • Email Marketing
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