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Beauty and Skincare

The beauty industry is experiencing a big shift, with consumers demanding effective, high-quality products that deliver results partnered with routines and experiences that feel personalized and enjoyable.

Beauty & Skincare

Whether you’re launching a new clean beauty brand or scaling an existing one, we help beauty and skincare brands stand out—on both the physical and the digital shelf—to meaningfully connect with the new beauty consumer at every touchpoint.

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Our Clients

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find your white space

branding strategy + design

Brand strategy and creative solutions for beauty and skincare brands to establish a strong brand platform and unique positioning in the market.
  • brand strategy
  • naming
  • Brand Strategy
  • Visual Identity
  • Logo Design
  • Voice and Tone
  • Messaging and Copywriting
  • Brand Guidelines
  • Audience Validation & Testing

stand out in retail

packaging strategy + design

Innovative creative packaging solutions for beauty and skincare brands to help standout on both the digital and retail shelf and improve retail presence.
  • Creative Strategy
  • Packaging Design
  • Visual Merchandising
  • Refill Programs
  • Retail Readiness & Pitch Decks
  • Ecommerce Shipping Programs

engage with your audience

content strategy + creative

Robust omnichannel strategy and creative development for beauty and skincare brands to connect with consumers at every touchpoint.
  • Creative Strategy
  • Marketing Strategy
  • Campaign Content Creation
  • Photo Shoots
  • Video Shoots, Art Direction & Production
  • Social Media Content
  • Email & SMS Marketing
  • Marketing Funnel Testing

create a seamless experience

web design and development

Custom web design and development services for beauty and skincare brands that combine functional best-in-class ecommerce experiences with beautiful designs and stories.
  • Website design and development
  • Website Copywriting
  • UX/UI
  • Shopify & Shopify Plus
  • Custom App Development
  • Conversion Optimization
  • Email Marketing
Our Work
Ule
Burts Bees
Pavise
Day+West
Cleo + Coco
Kao
Mother Dirt
Plum
Saint Martin
Tab
Ule
Burts Bees
Pavise
Day+West
Cleo + Coco
Kao
Mother Dirt
Plum
Saint Martin
Tab
Ule
Burts Bees
Pavise
Day+West
Cleo + Coco
Kao
Mother Dirt
Plum
Saint Martin
Tab
Ulé
As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market…
See the Case Study
Burt’s Bees
Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for…
See the Case Study
Pavise
Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their…
See the Case Study
Day+West
Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.
See the Case Study
Cleo + Coco
As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.
See the Case Study
Kao
You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an…
See the Case Study
Mother Dirt
With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.
See the Case Study
Plum
SMAKK transformed an innovative product for vaginal area dryness into more than just an elevated brand experience—it pioneered a new category in women’s health: Advanced Vagiceutical Care. Plum’s groundbreaking vaginal area…
See the Case Study
Saint Martin
Wanting to create a premium hair care and personal care brand, Saint Martin came to SMAKK in order to develop a bold and meaningful brand with a deeper mission of…
See the Case Study
Tabu
Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.
See the Case Study
Ulé
As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market…
See the Case Study
Burt’s Bees
Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for…
See the Case Study
Pavise
Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their…
See the Case Study
Day+West
Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.
See the Case Study
Cleo + Coco
As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.
See the Case Study
Kao
You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an…
See the Case Study
Mother Dirt
With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.
See the Case Study
Plum
SMAKK transformed an innovative product for vaginal area dryness into more than just an elevated brand experience—it pioneered a new category in women’s health: Advanced Vagiceutical Care. Plum’s groundbreaking vaginal area…
See the Case Study
Saint Martin
Wanting to create a premium hair care and personal care brand, Saint Martin came to SMAKK in order to develop a bold and meaningful brand with a deeper mission of…
See the Case Study
Tabu
Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.
See the Case Study
Ulé
As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market…
See the Case Study
Burt’s Bees
Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for…
See the Case Study
Pavise
Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their…
See the Case Study
Day+West
Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.
See the Case Study
Cleo + Coco
As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.
See the Case Study
Kao
You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an…
See the Case Study
Mother Dirt
With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.
See the Case Study
Plum
SMAKK transformed an innovative product for vaginal area dryness into more than just an elevated brand experience—it pioneered a new category in women’s health: Advanced Vagiceutical Care. Plum’s groundbreaking vaginal area…
See the Case Study
Saint Martin
Wanting to create a premium hair care and personal care brand, Saint Martin came to SMAKK in order to develop a bold and meaningful brand with a deeper mission of…
See the Case Study
Tabu
Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.
See the Case Study
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