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let’s raise the floof 

Looking to stress the importance of hygiene in the overall health and wellbeing of dogs, FLOOF partnered with SMAKK to create a new standard in dog care – from head to tail.

FLOOF is a dog wellness brand that creates premium products, developed by a vet dermatologist, to address the specific fur and skin needs of dogs. We loved the challenge of creating the brand in a way that felt credible and science-backed, similar to what we were seeing in the human skincare space, but we knew we had to balance that with making fur and skincare a fun, enjoyable and essential part of caring for your dog.

SMAKK led everything from brand strategy and visual identity to packaging, ecommerce design and development, messaging, DTC strategy and more – putting a large focus on education to position FLOOF as a leader in dog hygiene without losing a sense of joy and dynamism.

  • Brand Strategy
  • Branding & Visual Identity
  • Brand Messaging
  • Packaging Design
  • Ecommerce UX/UI Design
  • Shopify Development
  • Art Direction
  • Photo Production
  • Social Media Strategy
  • Email Marketing
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