Wild Earth
nutrition for the evolved dog
Looking to become the leader in plant-based nutrition for dogs, Wild Earth partnered with SMAKK to create a new brand identity that reflected the innovative nature of their products and the joyful feeling behind their mission.Wild Earth is designed to meet the nutritional needs of modern dogs with the most complete and comprehensive food—that just happens to be plant-based. With a growing segment of pet parents concerned about health and customizing their dog’s diets to match their own—we saw a big opportunity for Wild Earth to disrupt the category with something that was innovative and bold.
SMAKK led research and brand strategy, rethinking their visual identity and messaging as well as their e-commerce experience and packaging. Cohesively reinforcing how much Wild Earth cares about the wellbeing of dogs while also conveying a sense of transparency and honesty about their ingredients.
- brand strategy
- branding visual identity
- brand messaging
- packaging design
More Projects
tabu
Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.
See the Case Study
liiv probiotics
Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.
See the Case Study
wild flower
Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.
See the Case Study
busy co.
When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.
See the Case Study
cleo+coco
As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.
See the Case Study
dao labs
Looking to bring 3,000 years of Chinese wellness to the Western market, Dao Labs turned to SMAKK to make holistic medicine feel approachable and credible.
See the Case Study
the honey pot
Gearing up for rapid growth, The Honey Pot Co. partnered with SMAKK to give their plant-based feminine care line a revamp and strategically-driven ecommerce update.
See the Case Study
nooci
NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.
See the Case Study
otis dental
When it comes to teeth grinding, Otis Dental was looking to start a new conversation and approached SMAKK to stress the significance of our overall well being in better oral care.
See the Case Study
stamba
With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.
See the Case Study