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Wild Earth

nutrition for the evolved dog

Looking to become the leader in plant-based nutrition for dogs, Wild Earth partnered with SMAKK to create a new brand identity that reflected the innovative nature of their products and the joyful feeling behind their mission.

Wild Earth is designed to meet the nutritional needs of modern dogs with the most complete and comprehensive food—that just happens to be plant-based. With a growing segment of pet parents concerned about health and customizing their dog’s diets to match their own—we saw a big opportunity for Wild Earth to disrupt the category with something that was innovative and bold. 

SMAKK led research and brand strategy, rethinking their visual identity and messaging as well as their e-commerce experience and packaging. Cohesively reinforcing how much Wild Earth cares about the wellbeing of dogs while also conveying a sense of transparency and honesty about their ingredients.

  • Brand Strategy
  • Branding & Visual Identity
  • Brand Messaging
  • Packaging Design
Wild Earth - A more joyful and evolved path forward. The best nutrition for dogs without compromise. Wild Earth - Mock up of dog food packaging stacked on top of each other Wild Earth - Mock Ups of Instagram Posts Wild Earth - Side by side image of packaging and an overview of the ingredient benefits. Clean plant protein, antioxidant rich berries, fibre dense ingredients, roasted sweet potato, vitamin packed spinach. Text that reads: Wild Earth - Mock Up showing the rectangle ecomm shipping box Wild Earth - Packaging of dog food. Premium formula rich umami flavor. Core formula golden rotisserie flavor. Core formula classic roast flavor. Wild Earth - Website homepage mock up Wild Earth - Dog food made good. The best nutrition without compromise.
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