![](https://smakkstudios.com/hubfs/Case%20Study%20Images/Busy%20Co/Slice_1.jpg)
![Busy Co Logo](https://smakkstudios.com/hs-fs/hubfs/Busy%20Co%20Logo.png?width=399&height=132&name=Busy%20Co%20Logo.png)
Busy Co.
clean wipes for messy moments
When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.
Busy Beauty Co was founded to give women back time in their days through showerless solutions that provide the convenience of single-use wipes, without the guilt that comes with their environmental impact. We knew these time-saving and biodegradable wipes would need a design and copy system to express these virtues along with the relevant skin benefits unique to each line, and loved the challenge of creating a packaging system that is unified and flexible, yet playful and memorable.
SMAKK led the brand strategy and naming, and designed a benefit-based brand system that would help with wayfinding online and on shelf. We also built a copy toolkit that could flexibly express the time and eco-friendly benefits of the wipes to bring the brand to life.
- brand_strategy
- branding_visual_identity
- naming
- brand_messaging
- ecommerce_ux_ui_design
- packaging_design
- art_direction
![](https://smakkstudios.com/hs-fs/hubfs/Our%20Work/Still%20Life%20Shot5_%20kit2_rev2%203Our%20Work.png?width=1000&height=1200&name=Still%20Life%20Shot5_%20kit2_rev2%203Our%20Work.png)
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![](https://smakkstudios.com/hs-fs/hubfs/Our%20Work/Still%20Life%20Shot5_%20kit2_rev2%2017.jpg?width=1064&height=1218&name=Still%20Life%20Shot5_%20kit2_rev2%2017.jpg)
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![](https://smakkstudios.com/hs-fs/hubfs/Our%20Work/Still%20Life%20Shot5_%20kit2_rev2%2027.jpg?width=798&height=914&name=Still%20Life%20Shot5_%20kit2_rev2%2027.jpg)
![](https://smakkstudios.com/hs-fs/hubfs/Our%20Work/Still%20Life%20Shot5_%20kit2_rev2%207-1.jpg?width=798&height=914&name=Still%20Life%20Shot5_%20kit2_rev2%207-1.jpg)
![](https://smakkstudios.com/hs-fs/hubfs/Our%20Work/Still%20Life%20Shot5_%20kit2_rev2%2011.jpg?width=1064&height=1218&name=Still%20Life%20Shot5_%20kit2_rev2%2011.jpg)
![](https://smakkstudios.com/hs-fs/hubfs/Our%20Work/Still%20Life%20Shot5_%20kit2_rev2%2019.jpg?width=798&height=914&name=Still%20Life%20Shot5_%20kit2_rev2%2019.jpg)