Busy Co.

clean wipes for messy moments

When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.

Busy Beauty Co was founded to give women back time in their days through showerless solutions that provide the convenience of single-use wipes, without the guilt that comes with their environmental impact. We knew these time-saving and biodegradable wipes would need a design and copy system to express these virtues along with the relevant skin benefits unique to each line, and loved the challenge of creating a packaging system that is unified and flexible, yet playful and memorable.

SMAKK led the brand strategy and naming, and designed a benefit-based brand system that would help with wayfinding online and on shelf. We also built a copy toolkit that could flexibly express the time and eco-friendly benefits of the wipes to bring the brand to life.

brand strategy
branding visual identity
naming
brand messaging
ecommerce ux ui design
packaging design
art direction

Compostable: Made from natural, biodegradable fibers that breakdown naturally when composted. Recycled materials: We use leftover fabric scraps from clothing manufacturing to make our wipes. Plus factories also run entirely on wind power! Cruelty free: Our wipes are 100% vegan and never tested on animals. Safe: Free from anything harmful, including artificial fragrance, parabens, and aluminum.

Three phone screens displaying Busy Co's instagram posts.

Image displaying a food mess and clutter on table, text reading:

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