NOOCI

tradition meets innovation

NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.

NOOCI is a new supplement brand rooted in Traditional Chinese Medicine looking to carve a space for one of the world’s oldest forms of health and wellbeing, in the evolving world of wellness supplements. We wanted our work to highlight the company’s transparent sourcing, strict manufacturing, sustainable mission and welcoming philosophy to educate modern customers on exactly how NOOCI (and TCM) fits into their wellness journey.

SMAKK led the brand strategy, messaging and overall visual identity including packaging and website design as well as marketing assets. We developed benefit-based product naming conventions and tested these elements to optimize building the brand.

brand strategy
branding visual identity
brand messaging
packaging design
ecommerce ux ui design
shopify development
art direction
photo production
social media content
email marketing

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