by humans with vaginas, for humans with vaginas
Gearing up for rapid growth, The Honey Pot Co. partnered with SMAKK to give their plant-based feminine care line a revamp and strategically-driven ecommerce update.
The Honey Pot Co. makes clean, plant-based products to meet the feminine care needs of people with periods. We knew that to maintain their approachable positioning, and modern aesthetic known and loved by consumers and retailers alike, we would not only need to carry the brand’s bold personality forward and have frank discussions about vaginal health, but support our refined positioning with photography and educational content to underscore the benefits of the brand’s herbal formulas.
SMAKK oversaw brand marketing and ecommerce strategy, and provided creative, digital, and social media content. We updated the brand’s packaging to feel cohesive and fresh, and expanded the brand guidelines to take on everything from sexual care to probiotics.
- brand strategy
- branding visual identity
- brand messaging
- packaging design
- ecommerce ux ui design
- shopify plus development
- art direction
- photo production
- social media content
- email marketing
- omni channel campaign development
- visual merchandising
- event marketing experiential design
- retail readiness
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