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Wild Flower

building a modern sexual revolution 

Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.

Wild Flower is a boutique sexual wellness e-tailer making thoughtfully designed products that allow people of all genders, bodies, experience levels, and abilities the freedom to explore their sexuality. We were excited by the opportunity to create a brand that highlighted the real nature and emotional aspects of sex—like joy, vulnerability, delight, curiosity and connection—and wanted a warm fluidity to translate across all touch points.

SMAKK led everything from brand strategy and messaging, to visual identity, website and packaging design, marketing toolkits and more - to steer the brand in a fun and curious direction while fostering a hub for educational content, and sincere conversations about sex.

  • brand_strategy
  • branding_visual_identity
  • brand_messaging
  • ecommerce_ux_ui_design
  • shopify_plus_development
  • packaging_design
  • art_direction
  • photo_production
  • social_media_content
  • email_marketing
  • marketing_campaign_development
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