DAO Labs

balance from within

Looking to bring 3,000 years of Chinese wellness to the Western market, Dao Labs turned to SMAKK to make holistic medicine feel approachable and credible.

SMAKK drew from the tenants of Daoism - minimalism and balance - while creating the brand for Dao Labs. We knew that a strong positioning for their new line of wellness formulas would not only have to prove the functional benefits of Traditional Chinese Medicine (TCM) to an unfamiliar US audience, but portray this ancient remedy as an essential part of living a balanced life, with simple and modern branding.

With Daoism at its center, SMAKK built the visual identity, messaging and packaging design leaning on photography and illustrations to reveal the balance in nature, and the pureness of ingredients to differentiate Dao Labs from other water-soluble wellness brands.

brand strategy
branding visual identity
brand messaging
content strategy
ecommerce ux ui design
shopify development
art direction
photo production
email marketing

dao labs - desktop and tablet layout of website homepage

dao labs - multiple products laid out on a wooden table

dao labs - women's monthly kit products laid out on a wooden table

More Projects

tabu

Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.

See the Case Study

liiv probiotics

Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.

See the Case Study

wild flower

Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.

See the Case Study

busy co.

When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.

See the Case Study

cleo+coco

As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.

See the Case Study

the honey pot

Gearing up for rapid growth, The Honey Pot Co. partnered with SMAKK to give their plant-based feminine care line a revamp and strategically-driven ecommerce update.

See the Case Study

nooci

NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.

See the Case Study

otis dental

When it comes to teeth grinding, Otis Dental was looking to start a new conversation and approached SMAKK to stress the significance of our overall well being in better oral care.

See the Case Study

stamba

With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.

See the Case Study