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Liiv Probiotics

trust more than just your gut 

Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.

Liiv creates science-backed probiotic supplements powered by pure S.boulardii, a distinctive yeast strain, clinically proven to help improve gut health. While we knew that a clinical look and feel would help build trust with consumers, we saw a big opportunity to lead a conversation about the gut’s key role in our overall well being with deeper storytelling to support softer, friendlier, and more refined design choices.

SMAKK led the brand strategy and naming, messaging, copy, visual identity and packaging design, considering a hierarchy of information that would not only appeal to consumers through the Amazon storefront, but build brand equity once in a person’s home as well.
  • brand strategy
  • branding visual identity
  • naming
  • brand messaging
  • packaging design
  • ecommerce ux ui design
  • shopify development
  • art direction
  • photo production
  • social media content
  • email marketing
Three watercolor illustration images alongside three images of Liiv probiotics Three Liiv probiotics on display with their packaging
Image of person pouring Liiv probiotic supplements into their hand from the bottle. Alongside it, text reading: Liiv probiotic supplement bottles stacked on top of each other. Style guide for the Livv brand with text that reads: The colors used for the Liiv brand displayed in blobs.
Liiv website on display with text that reads: Photo of two woman smiling next to each other with text that reads:
Three Liiv probiotic supplements on display.
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