Canopy

a humidifier for beauty and skincare

Reimagining the humidifier as a skincare solution, Canopy partnered with SMAKK to help craft a brand identity that deftly navigates the line between beauty and wellness.

Canopy is an e-commerce homebrand with a unique skin care philosophy: beauty and wellness start with the air you breathe. We knew helping them navigate the line between beauty and wellness would require more than educating consumers on the impact our environment (and its air quality) can have on our skin, but also use earth-friendly packaging and playful, engaging web design in order to stand out in the competitive DTC space.

SMAKK led brand strategy and creative, visual identity and messaging, ecommerce design and development to help bring Canopy to market with sustainable packaging, and friendly but elevated web design to show that a holistic approach to wellness starts in the home.

brand strategy
branding visual identity
packaging design
ecommerce ux ui design
shopify development

canopy - 3 images: hands touching neck, product shot, woman smiling

canopy - 2 images - left: woman about to open the packaging. Right: inside the packaging

canopy - screenshot of homepage of website

canopy - screenshot of product page of website

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