Canopy

a humidifier for beauty and skincare

Reimagining the humidifier as a skincare solution, Canopy partnered with SMAKK to help craft a brand identity that deftly navigates the line between beauty and wellness.

Canopy is an e-commerce homebrand with a unique skin care philosophy: beauty and wellness start with the air you breathe. We knew helping them navigate the line between beauty and wellness would require more than educating consumers on the impact our environment (and its air quality) can have on our skin, but also use earth-friendly packaging and playful, engaging web design in order to stand out in the competitive DTC space.

SMAKK led brand strategy and creative, visual identity and messaging, ecommerce design and development to help bring Canopy to market with sustainable packaging, and friendly but elevated web design to show that a holistic approach to wellness starts in the home.

Brand Strategy
Branding & Visual Identity
Packaging Design
Ecommerce UX/UI Design
Shopify Development

canopy - 3 images: hands touching neck, product shot, woman smiling

canopy - 2 images - left: woman about to open the packaging. Right: inside the packaging

canopy - screenshot of homepage of website

canopy - screenshot of product page of website

More Projects

tabu

Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.

See the Case Study

liiv probiotics

Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.

See the Case Study

wild flower

Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.

See the Case Study

busy co.

When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.

See the Case Study

cleo+coco

As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.

See the Case Study

dao labs

Looking to bring 3,000 years of Chinese wellness to the Western market, Dao Labs turned to SMAKK to make holistic medicine feel approachable and credible.

See the Case Study

the honey pot

Gearing up for rapid growth, The Honey Pot Co. partnered with SMAKK to give their plant-based feminine care line a revamp and strategically-driven ecommerce update.

See the Case Study

nooci

NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.

See the Case Study

otis dental

When it comes to teeth grinding, Otis Dental was looking to start a new conversation and approached SMAKK to stress the significance of our overall well being in better oral care.

See the Case Study

stamba

With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.

See the Case Study