building a modern sexual revolution
Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.
Wild Flower is a boutique sexual wellness e-tailer making thoughtfully designed products that allow people of all genders, bodies, experience levels, and abilities the freedom to explore their sexuality. We were excited by the opportunity to create a brand that highlighted the real nature and emotional aspects of sex—like joy, vulnerability, delight, curiosity and connection—and wanted a warm fluidity to translate across all touch points.
SMAKK led everything from brand strategy and messaging, to visual identity, website and packaging design, marketing toolkits and more - to steer the brand in a fun and curious direction while fostering a hub for educational content, and sincere conversations about sex.
- brand strategy
- branding visual identity
- brand messaging
- ecommerce ux ui design
- shopify plus development
- packaging design
- art direction
- photo production
- social media content
- email marketing
- marketing campaign development
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