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Stellar

skincare that grows with them.

Stellar Beauty Co. partnered with SMAKK Studios for a full brand build, covering strategy, visual identity, messaging, packaging, and web, creating a skincare brand made for girls who are always on the move.

Stellar exists to make skincare simple and fun for active, sporty girls, offering clean, sun-safe formulas and easy routines built for life on the go. The challenge was creating a brand that felt exciting and aspirational to a younger audience while giving parents confidence that every product was thoughtfully formulated for growing skin. In a category that often skews either too clinical or too sugary, Stellar needed to strike a careful balance: playful without feeling childish, credible without feeling overly serious. The result is a bold, energetic identity rooted in sun, sport, and color, paired with a visual system that brings movement, optimism, and trust to every touchpoint. Custom iconography, collectible packaging, and an intuitive e-commerce experience come together in a brand designed to grow alongside its audience.

Visual Identity
Website Design
Packaging Design
BRAND MESSAGING
Website Development

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