Day+West
skincare for soft objects
Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.
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Day+West was created to prove that soothing solutions for easily irritated, reactive, rosacea-prone, and sensitive skin could not only co-exist but indulge a passion for luxurious self-care. With three clean, chemist-formulated, and foundational skincare solutions, we knew we could position Day + West as a credible, science-backed option that offers a poetic experience and a moment of beauty, surrender, and self-care.
SMAKK led everything from naming the brand to creating its e-commerce experience, website and packaging design, and messaging with an empathetic respect for sensitive strength, and the beauty embodied by those polarities.
- brand strategy
- naming
- brand messaging
- packaging design
- ecommerce ux ui design
- shopify web development
- art direction
- photo production
- email marketing
- social media strategy
