Nooci
tradition meets innovation
NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.
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NOOCI is a new supplement brand rooted in Traditional Chinese Medicine looking to carve a space for one of the world’s oldest forms of health and wellbeing, in the evolving world of wellness supplements. We wanted our work to highlight the company’s transparent sourcing, strict manufacturing, sustainable mission and welcoming philosophy to educate modern customers on exactly how NOOCI (and TCM) fits into their wellness journey.
SMAKK led the brand strategy, messaging and overall visual identity including packaging and website design as well as marketing assets. We developed benefit-based product naming conventions and tested these elements to optimize building the brand.
- brand strategy
- branding visual identity
- brand messaging
- packaging design
- ecommerce ux ui design
- shopify web development
- art direction
- photo production
- social media content
- email marketing
