PLUM
unlock vaginal health
SMAKK transformed an innovative product for vaginal area dryness into more than just an elevated brand experience—it pioneered a new category in women’s health: Advanced Vagiceutical Care.
Plum’s groundbreaking vaginal area moisturizing serum is powered by the VGP-80TM Peptide Complex and innovative vBondTM Delivery System to deliver powerful biomimetic moisturization to the vaginal area.
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We knew we needed to create a brand that not only showcased the innovative, science-backed efficacy of the products and reflected its pharmacist-founded background, but also felt premium and sophisticated, seamlessly aligning with skincare and wellness routines to fit effortlessly into the audience’s lifestyle.
SMAKK developed every aspect of the brand identity, including strategy, messaging and visual identity, packaging design, ecommerce design, and content, as well as an omnichannel launch campaign. We also collaborated with a CGI studio to bring the product’s cutting-edge science and innovation to life.
- ecommerce ux ui design
- shopify web development
- email marketing
- Brand Strategy
- Branding Visual Identity
- Brand Messaging
- Packaging Design
