Floof
let’s raise the floof
Looking to stress the importance of hygiene in the overall health and wellbeing of dogs, FLOOF partnered with SMAKK to create a new standard in dog care – from head to tail.
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FLOOF is a dog wellness brand that creates premium products, developed by a vet dermatologist, to address the specific fur and skin needs of dogs. We loved the challenge of creating the brand in a way that felt credible and science-backed, similar to what we were seeing in the human skincare space, but we knew we had to balance that with making fur and skincare a fun, enjoyable and essential part of caring for your dog.
SMAKK led everything from brand strategy and visual identity to packaging, ecommerce design and development, messaging, DTC strategy and more – putting a large focus on education to position FLOOF as a leader in dog hygiene without losing a sense of joy and dynamism.
- brand strategy
- branding visual identity
- brand messaging
- packaging design
- ecommerce ux ui design
- shopify web development
- art direction
- photo production
- social media strategy
- email marketing
