Wellness people bring into their lives.
SMAKK is a brand building and growth agency for supplements, functional nutrition, better-for-you and longevity brands changing the conversation.
The category is growing exponentially. We break expectations.
We're the team that knows wellness inside and out. We build brands that connect with real consumer needs, build rituals that people look forward to while keeping compliance and claims in these heavily regulated products at the forefront.
What it takes to win in wellness today.
A crowded shelf, strict rules on what you can say and a consumer who wants proof. We build for all three.
Desirability
Packaging and identity that feel like a ritual, not a prescription.
Claims-aware copy
Structure-function claims developed with your regulatory and legal reviewers.
Retail readiness
Shelf strategy and sell-in presentations for the retailers you’re targeting.
Subscription growth
Ecommerce, email and SMS that keep customers on their routine.
Every consumer touchpoint. One senior team.
Start a conversationRead our Ahead of the Category brief.
How a generation of women learned the language of their own nervous systems — and why wellness marketing hasn’t caught up.
Read the report
We help brands find opportunity and then build the pathway there.
Create something new.
For founders, new ventures, products and brands ready to get it right from the start. We define the opportunity, positioning, identity and launch system needed to enter the market with clarity and distinction.
Start HereEVOLVEFind your next chapter.
For established brands ready for their next chapter. We uncover new audiences, sharpen positioning and evolve the brand across identity, innovation and experience to unlock growth.
Let's GrowACCELERATEKeep moving forward.
For brands that need an ongoing senior partner. We provide embedded brand leadership, creative direction and marketing support to help teams move faster, stay aligned and scale with consistency.
WORK WITH US