make it with walmart
awesome things to do
When Walmart launched a digital hub for interactive and family-friendly activities, they approached SMAKK to communicate the DIY spirit evocative of the platform’s offerings.
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During the COVID-19 pandemic, Walmart set out to complement their existing Cookshop platform with a digital hub for interactive and family-friendly activities. SMAKK leaned into the DIY spirit of the platform’s offerings to develop a campaign identity that positioned the initiative as an evergreen destination for Walmart consumers.
SMAKK led everything from research and brand strategy, naming, branding & visual identity, graphics and UI toolkit, brand, photography & application guidelines.
- brand strategy
- naming
- branding visual identity
- graphics ui toolkit
- brand photography application guidelines
- email marketing
- marketing toolkit
