trust more than just your gut

Liiv creates science-backed probiotic supplements powered by pure S.boulardii, a distinctive yeast strain, clinically proven to help improve gut health. While we knew that a clinical look and feel would help build trust with consumers, we saw a big opportunity to lead a conversation about the gut’s key role in our overall well being with deeper storytelling to support softer, friendlier, and more refined design choices.

SMAKK led the brand strategy and naming, messaging, copy, visual identity and packaging design, considering a hierarchy of information that would not only appeal to consumers through the Amazon storefront, but build brand equity once in a person’s home as well.