Serum Junkie

Clean, Potent Skincare That Actually Works

Serum Junkie came to SMAKK as a new clean beauty brand launching into a saturated market. Their mission? To prove that clean skincare doesn’t have to compromise on performance. With a line of potent, science-backed serums free from the “Serum Junkie No List” of 2,700+ questionable ingredients, they needed a digital presence that was as bold and unapologetic as their formulas.

We brought their brand to life online with a website that speaks directly to skincare enthusiasts who are tired of choosing between clean and effective—the self-proclaimed “serum junkies” who know their ingredients and demand results. The experience is playful yet informative, rebellious yet trustworthy, making clean beauty feel exciting rather than restrictive.

SMAKK was responsible for creative direction and production briefs for CGI and photography, website copywriting, website design and development, and email design and copywriting for this direct-to-consumer launch.