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make it with walmart

awesome things to do

When Walmart launched a digital hub for interactive and family-friendly activities, they approached SMAKK to communicate the DIY spirit evocative of the platform’s offerings.

 

During the COVID-19 pandemic, Walmart set out to complement their existing Cookshop platform with a digital hub for interactive and family-friendly activities. SMAKK leaned into the DIY spirit of the platform’s offerings to develop a campaign identity that positioned the initiative as an evergreen destination for Walmart consumers.

SMAKK led everything from research and brand strategy, naming, branding & visual identity, graphics and UI toolkit, brand, photography & application guidelines.
  • brand strategy
  • naming
  • branding visual identity
  • graphics ui toolkit
  • brand photography application guidelines
  • email marketing
  • marketing toolkit
illustrations alongside people doing activities such as cooking, and painting.
photo of man in kitchen with child in kitchen cooking Style Guide for Make it with Walmart showing colors and typefaces. Four different Make it with Walmart logos Smartphones displaying Make it with Walmart activities and text that reads:
illustration of different icons representing different activities
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