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a humidifier for beauty and skincare 

Reimagining the humidifier as a skincare solution, Canopy partnered with SMAKK to help craft a brand identity that deftly navigates the line between beauty and wellness.


Canopy is an e-commerce homebrand with a unique skin care philosophy: beauty and wellness start with the air you breathe. We knew helping them navigate the line between beauty and wellness would require more than educating consumers on the impact our environment (and its air quality) can have on our skin, but also use earth-friendly packaging and playful, engaging web design in order to stand out in the competitive DTC space.

SMAKK led brand strategy and creative, visual identity and messaging, ecommerce design and development to help bring Canopy to market with sustainable packaging, and friendly but elevated web design to show that a holistic approach to wellness starts in the home.

  • brand_strategy
  • branding_visual_identity
  • packaging_design
  • ecommerce_ux_ui_design
  • shopify_development
canopy - product with logo on top canopy - 3 images: hands touching neck, product shot, woman smiling canopy - brown paper bag + cardboard box with logo on it + humidifier canopy - iconography Canopy - unboxing gif of packaging canopy - 2 images - left: woman about to open the packaging. Right: inside the packaging canopy - screenshot of homepage of website canopy - 3 phones with social images canopy - screenshot of product page of website
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