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Walmart Cook Shop

where culinary inspiration and e-commerce meet

Looking to offer a new kind of online experience, Walmart approached SMAKK to develop the branding for the Walmart Cookshop.


Walmart joined forces with interactive storytelling experts Eko to create a new kind of online destination: one where people can find recipes, watch step-by-step cooking videos, and shop for groceries all in one place. SMAKK stepped in to create a rich and immersive digital experience designed with ecommerce and conversion in mind. Leading with a brand personality and visual identity that was as joyful as it was vibrant, we developed a multimedia experience with a “choose-your-own-adventure” style spin.

Starting with Walmart’s primary brand palette, SMAKK led everything from brand strategy, and visual identity, graphics and UI toolkit,to brand photography and application guidelines, warmly inviting users to join show hosts in the kitchen and get creative.

  • brand_strategy
  • branding_visual_identity
  • graphics_ui_toolkit
  • brand_photography_application_guidelines
  • email_marketing
  • marketing_toolkit
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