START a project
Skip to content

make it with walmart

awesome things to do

When Walmart launched a digital hub for interactive and family-friendly activities, they approached SMAKK to communicate the DIY spirit evocative of the platform’s offerings.

 

During the COVID-19 pandemic, Walmart set out to complement their existing Cookshop platform with a digital hub for interactive and family-friendly activities. SMAKK leaned into the DIY spirit of the platform’s offerings to develop a campaign identity that positioned the initiative as an evergreen destination for Walmart consumers.

SMAKK led everything from research and brand strategy, naming, branding & visual identity, graphics and UI toolkit, brand, photography & application guidelines.
  • brand strategy
  • naming
  • branding visual identity
  • graphics ui toolkit
  • brand photography application guidelines
  • email marketing
  • marketing toolkit
illustrations alongside people doing activities such as cooking, and painting.
photo of man in kitchen with child in kitchen cooking Style Guide for Make it with Walmart showing colors and typefaces. Four different Make it with Walmart logos Smartphones displaying Make it with Walmart activities and text that reads:
illustration of different icons representing different activities
More Projects
Frame 20642WildEarth
floof2-1
floof
Looking to stress the importance of hygiene in the overall health and wellbeing of dogs, FLOOF partnered with SMAKK to create a new standard in dog care – from head to tail.
See the Case Study
canopy
Reimagining the humidifier as a skincare solution, Canopy partnered with SMAKK to help craft a brand identity that deftly navigates the line between beauty and wellness.
See the Case Study
walmart cook shop
Looking to offer a new kind of online experience, Walmart approached SMAKK to develop the branding for the Walmart Cookshop.
See the Case Study
wild earth
Looking to become the leader in plant-based nutrition for dogs, Wild Earth partnered with SMAKK to create a new brand identity that reflected the innovative nature of their products and the joyful feeling behind their mission.
See the Case Study
floof web
Looking to stress the importance of hygiene in the overall health and wellbeing of dogs, FLOOF partnered with SMAKK to create a new standard in dog care – from head to tail.
See the Case Study