Case Study
FLOOF
Let’s Raise The Floof
All dogs deserve to live a happy and healthy life. But so often pet parents lack the right products to give dogs the level of care they’d demand for themselves. Looking to stress the importance of hygiene in the health and wellbeing of your dog, FLOOF partnered with SMAKK to create a more “human” brand for dogs that provides better care – from head to tail.
Introduction
Introduction
FLOOF is a dog wellness brand that creates premium products to address the specific fur and skin needs of dogs. It was founded by entrepreneur and dog owner Michael Kim, who partnered with a vet dermatologist to formulate products that focused on skin health. This brand is more than just grooming, it’s about bringing a greater awareness to the role that skin health plays in the overall health of dogs.
Why We Loved This Project
Why We Loved This Project
With the number of dogs teetering all too close to the number of members on our team—we knew this project was right in our sweet spot. We loved the challenge of creating the brand in a way that felt credible and science-backed, similar to what we were seeing in the human skincare space, but we knew we had to balance that with making fur and skincare a fun, enjoyable and essential part of caring for your dog.
What We Did
What We Did
SMAKK led everything from brand strategy and visual identity to packaging, ecommerce design and development, messaging, DTC strategy and more – putting a large focus on education to position FLOOF as a leader in dog hygiene without losing a sense of joy and dynamism.
Sustainability
Sustainability
Both FLOOF’s shampoo and conditioner are packaged in easily recyclable aluminum bottles with the option to subscribe so that the pumps can be retained to minimize single-use plastic.
Services Provided
Services Provided
Visual Identity, Messaging, Packaging, E-commerce Design, Shopify Development, Direct-To-Consumer Strategy, UX Design, Copywriting, Brand Collateral, Campaign Development, Art Direction
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