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Freestyle Love Supreme Academy

bringing a genre-breaking art form online

From the Broadway stage to a new stage of digital growth, Freestyle Love Supreme approached SMAKK to brand the FLS Academy and bring more people into the fold.


When members of the renowned improv and freestyle rap group Freestyle Love Supreme founded the FLS Academy, they came to SMAKK to help them lay the groundwork for growth without compromising the existing equity of Freestyle Love Supreme. We worked with their team to create a visual world inspired by the energy of New York City, rap music, and improv to foster an inclusive, safe space where self-expression and creativity could bloom.

We developed FLS Academy’s brand voice and visual world, optimized their logo, and created a toolkit of templates the team could use as anticipated marketing moments arose, such as event invitations, class announcements, press and reviews, and newsletters.
  • Brand Strategy
  • Branding & Visual Identity
  • Naming
  • Brand Messaging
  • Website UX/UI Development
  • Marketing Toolkit
Freestyle love supreme academy fls - brand logos fls - brand color palette and mission fls - branded images fls - grid of social assets fls - example of newsletter email fls - social media grid fls - grid of graphic design elements fls - mailer with graphics and content fls -  brand icons fls - close up of microphone with lime green circles with photos of a boom box and a hand with a microphone in them
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