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Saint Augustine College

helping students from all walks of life succeed

As St. Augustine College looked to expand its curriculum, they asked SMAKK to evolve their identity to both appeal to new students and still honor their history and tradition.


St. Augustine College is a Hispanic Serving Institution founded in 1980 to help Hispanic and other underrepresented individuals succeed in today’s competitive world. We developed their new brand identity to feel bold, modern, and inviting—and steeped in academic excellence—allowing the college to expand into the digital space,while showcasing a unique dedication to the success of current, past, and prospective students.

SMAKK led brand strategy, visual identity, messaging and copywriting, website design as well as printed materials that would help St. Augustine in empowering diverse communities with the skills and confidence they need to achieve their goals.

  • brand_strategy
  • branding_visual_identity
  • brand_messaging
  • marketing_toolkit
  • website_ux_ui_development
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