What industries does SMAKK specialize in?

SMAKK specializes in beauty, wellness, skincare, haircare, personal care, CPG and food brands—helping consumer companies with branding, packaging, ecommerce and 360 campaigns.

Which services does SMAKK provide?

Brand strategy and visual identity, messaging development, packaging design, Shopify ecommerce design and development, CRO, and 360 advertising campaigns and content.

Which enterprise groups and challenger brands has SMAKK worked with?

We’ve partnered with brands owned by Unilever, Kao, Shiseido, Revlon, Wella and Colgate-Palmolive, as well as category-defining challengers like The Honey Pot Company, Harry’s, Vegamour and Little Spoon.

Why do beauty and CPG brands choose SMAKK?

Deep category expertise, measurable growth focus, and integrated capabilities across brand, packaging, ecommerce and campaigns—accelerating launches and retail readiness.

From cold-plunges to celery juice, there is no shortage of trends shaping the wellness landscape. Consumers are taking greater control of their health—and now expect brands to provide effective, science-backed solutions to meet their growing needs.

Health & Wellness

We help both new and scaling health and wellness brands stand out—on both the physical and the digital shelf—to meaningfully connect with the new health consumer at every touchpoint. With expertise across everything from women’s health to sexual wellness, and wearables to supplements—we know how to create impact that matters.

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Our Clients

find your white space

branding strategy + design

Brand strategy and creative solutions for health and wellness brands to establish a strong brand platform and unique positioning in the market.

brand strategy
naming
Brand Strategy
Visual Identity
Logo Design
Voice and Tone
Messaging and Copywriting
Brand Guidelines
Audience Validation & Testing

stand out in retail

packaging strategy + design

Innovative creative packaging solutions for health and wellness brands to help standout on both the digital and retail shelf and improve retail presence.

Creative Strategy
Packaging Design
Visual Merchandising
Refill Programs
Retail Readiness & Pitch Decks
Ecommerce Shipping Programs

engage with your audience

content strategy + creative

Robust omnichannel strategy and creative development for health and wellness brands to connect with consumers at every touchpoint.

Creative Strategy
Marketing Strategy
Campaign Content Creation
Photo Shoots
Video Shoots, Art Direction & Production
Social Media Content
Email & SMS Marketing
Marketing Funnel Testing

create a seamless experience

web design and development

Custom web design and development services for health and wellness brands that combine functional best-in-class ecommerce experiences with beautiful designs and stories.

Website design and development
Website Copywriting
UX/UI
Shopify & Shopify Plus
Custom App Development
Conversion Optimization
Email Marketing

Our Work

Plum

SMAKK transformed an innovative product for vaginal area dryness into more than just an elevated brand experience—it pioneered a new category in women’s health: Advanced Vagiceutical Care. Plum’s groundbreaking vaginal area…