Brands that win across beauty.
SMAKK is a brand building and growth agency for skincare, cosmetics, suncare, fragrance, body care, med spas and aesthetics, built to stand out at every consumer touchpoint.
We've been shaping the category since 2011.
We know the category codes, the retail realities and the consumer, from clinical skincare and longevity to haircare, body, fragrance, grooming and color cosmetics.
Trusted by beauty’s biggest names and boldest founders.
Every consumer touchpoint. One senior team.
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What it takes to win in beauty right now.
A crowded shelf, nuanced consumers and channels that need 360 narratives with informed tactics. We build brands that win across the full consumer journey.
Disruption in a Sea of Sameness
More brands have come to market across beauty in the past 5 years than ever before, brands need identities, product stories, campaigns and packaging that break category codes and win credibility.
Retail Readiness
Packaging, cross-channel strategies, go-to-marketing intelligence and marketing built for what works at key retail destinations like Sephora, Ulta, Credo, Target and Walmart – by a team that works with them directly.
Brand Stories that Scale
Foundations built to drive cross-category growth, informed by consumer behavior trends and the cultural conversations your brand needs to be a part of next.
Digital Growth
Strategy, execution and performance refinement across Shopify Plus, TikTok Shop, Amazon storefronts, paid media, social content, creators, AI search, and CRM that work together and keep customers coming back.
We help brands find opportunity and then build the pathway there.
Create something new.
For founders, new ventures, products and brands ready to get it right from the start. We define the opportunity, positioning, identity and launch system needed to enter the market with clarity and distinction.
Start HereEVOLVEFind your next chapter.
For established brands ready for their next chapter. We uncover new audiences, sharpen positioning and evolve the brand across identity, innovation and experience to unlock growth.
Let's GrowACCELERATEKeep moving forward.
For brands that need an ongoing senior partner. We provide embedded brand leadership, creative direction and marketing support to help teams move faster, stay aligned and scale with consistency.
WORK WITH USWe're built to deliver what your brand actually needs.
One focused team, deep category knowledge and the full range of 360 capabilities, all under one roof.
No B Team
Whether it's an eight-week sprint or a standing partnership, the people you meet are the people working with you from kickoff to completion.
Category Focus
Since 2011, we've worked with over 200 brands in beauty, wellness, health and CPG. We bring that focused experience and cross-category thinking to every engagement.
Every Touchpoint, Covered
Strategy, identity, packaging, digital and marketing, all under one roof. No handoffs, nothing lost along the way.
Strategy and Execution
Consultancy-level strategy and a full-service team to make it real. Choose the engagement that fits where you are, from a sprint to a partnership.