Brands trusted at home.
SMAKK is a brand building and growth agency for home, pet and family brands, from cleaning and laundry to baby care and home goods.
Building credible foundations and growth for the brands we take home.
We build brands people trust with their families and make the everyday feel special, from innovative home brands like Briotech to children's nutrition brands like Little Spoon.
Every consumer touchpoint. One senior team.
Start a conversationWe help brands find opportunity and then build the pathway there.
Create something new.
For founders, new ventures, products and brands ready to get it right from the start. We define the opportunity, positioning, identity and launch system needed to enter the market with clarity and distinction.
Start HereEVOLVEFind your next chapter.
For established brands ready for their next chapter. We uncover new audiences, sharpen positioning and evolve the brand across identity, innovation and experience to unlock growth.
Let's GrowACCELERATEKeep moving forward.
For brands that need an ongoing senior partner. We provide embedded brand leadership, creative direction and marketing support to help teams move faster, stay aligned and scale with consistency.
WORK WITH USSenior thinking and creative execution together to move your brand forward.
Brands that keep families safe and cared for at home.
Home Cleaning and Laundry
From innovative cleaning products to sustainable solutions, aromatherapy and home products that enable a safer environment.
Work with us02Pet Care + Wellness
From pet supplements and dog + cat food to grooming, dental care, accessories and pet tech.
Work with us03Home Optimization
From sleep optimization and air purification devices to water safety, humidification, water filtration and home wellness tech.
Work with us04Baby Care
From baby skincare and bath essentials to diapering, formula, feeding, sleep solutions and nursery products.
Work with us05Kids Health + Nutrition
From children’s vitamins and probiotics to kids’ snacks, hydration and immune support.
Work with us06Home Goods
From bedding, bath linens and candles to kitchenware, décor and the tool that keep our homes organized.
Work with us
