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Consumers seek connection now more than ever and are looking for a greater purpose and more meaningful engagement from the brands and organizations they engage with.
Make It - Walmart

Culture & Connection

BRIC
We help build and grow brands looking beyond products and services towards shared values, a greater sense of purpose and a commitment to positive impact for others and the world around us. Helping you connect with your audience through both empathy and authenticity to inspire change.
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Our Clients

fls-logo
make it with walmart-logo
st augustine-logo
walmart cook shop-logo
BRIC / BRIC Hip-Hop Logo
Audo logo
fls-logo
make it with walmart-logo
st augustine-logo
walmart cook shop-logo
BRIC / BRIC Hip-Hop Logo
Audo logo
Delightly logo
forward founders logo
generation environment logo
ellevest logo
nyc accelerator logo
center for nyc neighborhoods logo
Delightly logo
forward founders logo
generation environment logo
ellevest logo
nyc accelerator logo
center for nyc neighborhoods logo
dj henry-logo
next 100 logo
the century foundation-logo
fls-logo
make it with walmart-logo
st augustine-logo
dj henry-logo
next 100 logo
the century foundation-logo
fls-logo
make it with walmart-logo
st augustine-logo

find your white space

branding strategy + design

Brand strategy and creative solutions for beauty and skincare brands to establish a strong brand platform and unique positioning in the market. 
  • brand strategy
  • naming
  • Brand Strategy
  • Naming
  • Logo Design
  • Visual Identity
  • Voice and Tone
  • Messaging and Copywriting
  • Brand Guidelines
  • Audience Validation & Testing

stand out in retail

packaging strategy + design

Innovative creative packaging solutions for beauty and skincare brands to help standout on both the digital and retail shelf and improve retail presence.
  • null
  • Creative Strategy
  • Packaging Design
  • Visual Merchandising
  • Refill Programs
  • Retail Readiness & Pitch Decks
  • Ecommerce Shipping Programs

engage with your audience

content strategy + creative

Robust omnichannel strategy and creative development for beauty and skincare brands to connect with consumers at every touchpoint.
  • Creative Strategy
  • Marketing Strategy
  • Campaign Content Creation
  • Video Shoots, Art Direction & Production
  • Photo Shoots
  • Social Media Content
  • Email & SMS Marketing
  • Marketing Funnel Testing

create a seamless experience

web design and development

Custom web design and development services for beauty and skincare brands that combine functional best-in-class ecommerce experiences with beautiful designs and stories.
  • Website design and development
  • Website Copywriting
  • UX/UI
  • Shopify & Shopify Plus
  • Custom App Development
  • Conversion Optimization
  • Email Marketing
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make it with walmart
When Walmart launched a digital hub for interactive and family-friendly activities, they approached SMAKK to communicate the DIY spirit evocative of the platform’s offerings.
See the Case Study
saint augustine
As St. Augustine College looked to expand its curriculum, they asked SMAKK to evolve their identity to both appeal to new students and still honor their history and tradition.
See the Case Study
walmart cook shop
Looking to offer a new kind of online experience, Walmart approached SMAKK to develop the branding for the Walmart Cookshop.
See the Case Study
bric & bric hip-hop
Looking to share different facets of Brooklyn’s rich culture with the Brooklyn community, BRIC partnered with SMAKK to create the branding for BRIC Hip-Hop as well as design an ever-green line of BRIC merch that would both revamp and energize their prominent role in the Borough, while digging deep into its history, and their legacy there.
See the Case Study
kveller
We updated the brand and website for this favorite parenting site just in time for its 10th birthday.
See the Case Study
audo
Audo was originally founded as a marketplace to empower students to find meaningful work while still in school, but came to SMAKK as it was growing into an AI-powered career-building platform for Gen Z as well as lifelong learners. 
See the Case Study
fls academy
From the Broadway stage to a new stage of digital growth, Freestyle Love Supreme approached SMAKK to brand the FLS Academy and bring more people into the fold.
See the Case Study
make it with walmart
When Walmart launched a digital hub for interactive and family-friendly activities, they approached SMAKK to communicate the DIY spirit evocative of the platform’s offerings.
See the Case Study
saint augustine
As St. Augustine College looked to expand its curriculum, they asked SMAKK to evolve their identity to both appeal to new students and still honor their history and tradition.
See the Case Study
walmart cook shop
Looking to offer a new kind of online experience, Walmart approached SMAKK to develop the branding for the Walmart Cookshop.
See the Case Study
bric & bric hip-hop
Looking to share different facets of Brooklyn’s rich culture with the Brooklyn community, BRIC partnered with SMAKK to create the branding for BRIC Hip-Hop as well as design an ever-green line of BRIC merch that would both revamp and energize their prominent role in the Borough, while digging deep into its history, and their legacy there.
See the Case Study
kveller
We updated the brand and website for this favorite parenting site just in time for its 10th birthday.
See the Case Study
audo
Audo was originally founded as a marketplace to empower students to find meaningful work while still in school, but came to SMAKK as it was growing into an AI-powered career-building platform for Gen Z as well as lifelong learners. 
See the Case Study
fls academy
From the Broadway stage to a new stage of digital growth, Freestyle Love Supreme approached SMAKK to brand the FLS Academy and bring more people into the fold.
See the Case Study
make it with walmart
When Walmart launched a digital hub for interactive and family-friendly activities, they approached SMAKK to communicate the DIY spirit evocative of the platform’s offerings.
See the Case Study
saint augustine
As St. Augustine College looked to expand its curriculum, they asked SMAKK to evolve their identity to both appeal to new students and still honor their history and tradition.
See the Case Study
walmart cook shop
Looking to offer a new kind of online experience, Walmart approached SMAKK to develop the branding for the Walmart Cookshop.
See the Case Study
bric & bric hip-hop
Looking to share different facets of Brooklyn’s rich culture with the Brooklyn community, BRIC partnered with SMAKK to create the branding for BRIC Hip-Hop as well as design an ever-green line of BRIC merch that would both revamp and energize their prominent role in the Borough, while digging deep into its history, and their legacy there.
See the Case Study
kveller
We updated the brand and website for this favorite parenting site just in time for its 10th birthday.
See the Case Study
audo
Audo was originally founded as a marketplace to empower students to find meaningful work while still in school, but came to SMAKK as it was growing into an AI-powered career-building platform for Gen Z as well as lifelong learners. 
See the Case Study
fls academy
From the Broadway stage to a new stage of digital growth, Freestyle Love Supreme approached SMAKK to brand the FLS Academy and bring more people into the fold.
See the Case Study
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