The beauty industry is experiencing a big shift, with consumers demanding effective, high-quality products that deliver results partnered with routines and experiences that feel personalized and enjoyable.
Beauty & Skincare
Whether you’re launching a new clean beauty brand or scaling an existing one, we help beauty and skincare brands stand out—on both the physical and the digital shelf—to meaningfully connect with the new beauty consumer at every touchpoint.
Brand strategy and creative solutions for beauty and skincare brands to establish a strong brand platform and unique positioning in the market.
brand strategy
naming
Brand Strategy
Naming
Logo Design
Visual Identity
Voice and Tone
Messaging and Copywriting
Brand Guidelines
Audience Validation & Testing
stand out in retail
packaging strategy + design
Innovative creative packaging solutions for beauty and skincare brands to help standout on both the digital and retail shelf and improve retail presence.
null
Creative Strategy
Packaging Design
Visual Merchandising
Refill Programs
Retail Readiness & Pitch Decks
Ecommerce Shipping Programs
engage with your audience
content strategy + creative
Robust omnichannel strategy and creative development for beauty and skincare brands to connect with consumers at every touchpoint.
Creative Strategy
Marketing Strategy
Campaign Content Creation
Video Shoots, Art Direction & Production
Photo Shoots
Social Media Content
Email & SMS Marketing
Marketing Funnel Testing
create a seamless experience
web design and development
Custom web design and development services for beauty and skincare brands that combine functional best-in-class ecommerce experiences with beautiful designs and stories.
Website design and development
Website Copywriting
UX/UI
Shopify & Shopify Plus
Custom App Development
Conversion Optimization
Email Marketing
New!
ulé
As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market strategy across their content channels, with an eye on future expansion across Europe.
Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for meaningful storytelling and an engaging digital experience.
Bold science. Unprecedented results. Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their brand.
As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.
You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an ecommerce experience that would not only house all of their brands under one roof, but launch them DTC for the first time.
With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.
When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.
Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.
As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market strategy across their content channels, with an eye on future expansion across Europe.
Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for meaningful storytelling and an engaging digital experience.
Bold science. Unprecedented results. Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their brand.
As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.
You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an ecommerce experience that would not only house all of their brands under one roof, but launch them DTC for the first time.
With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.
When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.
Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.
As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market strategy across their content channels, with an eye on future expansion across Europe.
Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for meaningful storytelling and an engaging digital experience.
Bold science. Unprecedented results. Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their brand.
As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.
You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an ecommerce experience that would not only house all of their brands under one roof, but launch them DTC for the first time.
With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.
When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.
Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.
uplifts the world.