Raquel brings a deep background in brand development and packaging design, with five years at SMAKK shaping transformative visual identities for emerging and established brands alike. With extensive experience in art direction and a talent for visual storytelling, she thrives at the earliest stages of a project—diving into a brand’s world, uncovering what makes it unique, and translating that insight into meaningful creative direction. Her curiosity fuels her ability to quickly become an expert in new categories, ensuring every brand she touches is grounded in both strategy and soul.

At SMAKK, Raquel helps brands articulate who they are and what they stand for through thoughtful design systems, compelling visuals, and intentional creative strategy. A natural visual communicator, she excels at turning abstract ideas, values, and ambitions into tangible expressions across packaging, digital experiences, brand identity, and art direction. Her approach brings character, nuance, and clarity to every detail, resulting in work that feels both elevated and unmistakably specific to each client.

Known for her ability to find ideas anywhere, Raquel draws inspiration from meticulous research and everyday observation—whether it’s a piece of vintage signage, a beautifully plated dish, a museum moment, or a color palette shot on iphone at the Brooklyn Botanic Garden. Her instinct for weaving these influences into cohesive brand stories allows her to craft design solutions that are imaginative, memorable, and always rooted in authenticity.