Skip to content

BlueAir

Air Optimized For Health

Blueair had established itself as a pioneer in air purification, with nearly 30 years of Swedish innovation and credibility in performance. But as consumer expectations shifted toward lifestyle, wellness, and beauty, the brand needed to evolve beyond air purification into the broader category of Air Health—and now, into holistic health optimization.

The challenge was to modernize Blueair’s identity while protecting its credibility, and to create a brand platform that could expand into adjacent categories like sleep, skin health, and wellness.

Brand Strategy
Visual Identity
TOV + Messaging
Marketing Strategy + Assets
Product Development + Launch
Packaging Design
Amazon Strategy + Content

More Projects

Plum

SMAKK transformed an innovative product for vaginal area dryness into more than just an elevated brand experience—it pioneered a new category in women’s health: Advanced Vagiceutical Care. Plum’s groundbreaking vaginal area...

See the Case Study

Tabu

Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.

See the Case Study

Liiv Probiotics

Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.

See the Case Study

Floof

Looking to stress the importance of hygiene in the overall health and wellbeing of dogs, FLOOF partnered with SMAKK to create a new standard in dog care – from head...

See the Case Study

Nooci

NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.

See the Case Study

Otis Dental

When it comes to teeth grinding, Otis Dental was looking to start a new conversation and approached SMAKK to stress the significance of our overall well being in better oral...

See the Case Study

Honey Pot

Gearing up for rapid growth, The Honey Pot Co. partnered with SMAKK to give their plant-based feminine care line a revamp and strategically-driven ecommerce update.

See the Case Study

Stamba

Organic, meticulously sourced, crafted for performance and delivered in sustainable packaging, STAMBA approached SMAKK to optimize a strategic branding engagement.

See the Case Study

Busy Co.

When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.

See the Case Study

Wild Flower

Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.

See the Case Study

Plum

SMAKK transformed an innovative product for vaginal area dryness into more than just an elevated brand experience—it pioneered a new category in women’s health: Advanced Vagiceutical Care. Plum’s groundbreaking vaginal area...

See the Case Study

Tabu

Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.

See the Case Study

Liiv Probiotics

Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.

See the Case Study

Floof

Looking to stress the importance of hygiene in the overall health and wellbeing of dogs, FLOOF partnered with SMAKK to create a new standard in dog care – from head...

See the Case Study

Nooci

NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.

See the Case Study

Otis Dental

When it comes to teeth grinding, Otis Dental was looking to start a new conversation and approached SMAKK to stress the significance of our overall well being in better oral...

See the Case Study

Honey Pot

Gearing up for rapid growth, The Honey Pot Co. partnered with SMAKK to give their plant-based feminine care line a revamp and strategically-driven ecommerce update.

See the Case Study

Stamba

Organic, meticulously sourced, crafted for performance and delivered in sustainable packaging, STAMBA approached SMAKK to optimize a strategic branding engagement.

See the Case Study

Busy Co.

When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.

See the Case Study

Wild Flower

Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.

See the Case Study

Plum

SMAKK transformed an innovative product for vaginal area dryness into more than just an elevated brand experience—it pioneered a new category in women’s health: Advanced Vagiceutical Care. Plum’s groundbreaking vaginal area...

See the Case Study

Tabu

Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.

See the Case Study

Liiv Probiotics

Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.

See the Case Study

Floof

Looking to stress the importance of hygiene in the overall health and wellbeing of dogs, FLOOF partnered with SMAKK to create a new standard in dog care – from head...

See the Case Study

Nooci

NOOCI reached out to SMAKK to create a brand platform that embraced its ancient roots in Traditional Chinese Medicine (TCM) while building a modern, holistic wellness routine.

See the Case Study

Otis Dental

When it comes to teeth grinding, Otis Dental was looking to start a new conversation and approached SMAKK to stress the significance of our overall well being in better oral...

See the Case Study

Honey Pot

Gearing up for rapid growth, The Honey Pot Co. partnered with SMAKK to give their plant-based feminine care line a revamp and strategically-driven ecommerce update.

See the Case Study

Stamba

Organic, meticulously sourced, crafted for performance and delivered in sustainable packaging, STAMBA approached SMAKK to optimize a strategic branding engagement.

See the Case Study

Busy Co.

When Busy Co. went all-in on their most popular product, single-use wipes, they partnered with SMAKK to give their best seller a new brand, and packaging system to match.

See the Case Study

Wild Flower

Committed to making the sex wellness world a more inclusive place, Wild Flower partnered with SMAKK to make sexual exploration an authentically playful, honest, and inspiring experience.

See the Case Study