Wild Earth

nutrition for the evolved dog

Looking to become the leader in plant-based nutrition for dogs, Wild Earth partnered with SMAKK to create a new brand identity that reflected the innovative nature of their products and the joyful feeling behind their mission.

Wild Earth is designed to meet the nutritional needs of modern dogs with the most complete and comprehensive food—that just happens to be plant-based. With a growing segment of pet parents concerned about health and customizing their dog’s diets to match their own—we saw a big opportunity for Wild Earth to disrupt the category with something that was innovative and bold.

brand strategy
branding visual identity
brand messaging
packaging design

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