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Tabu

make sexual health routine

Looking to enter a new phase of growth and leadership in sexual wellness, Tabu partnered with SMAKK to boldly change, or rather start a conversation about sex after menopause.

Tabu created a sexual wellness routine that honors women’s bodies as they change. We saw an opportunity to emphasize the connection between sexual health and overall wellbeing, while bringing sophistication, discretion, and credibility to the product category—to empower women to not just embrace, but prioritize their sexual well being, regardless of where they are in their reproductive years.

SMAKK led a complete reimagining of the brand strategy and creative, packaging, and web design and development. We presented Tabu’s benefits through a scientific lens with a conversational “use It or lose it” attitude, resulting in an elegantly dignified, credible brand.

brand strategy
branding visual identity
brand messaging
packaging design
ecommerce ux ui design
shopify web development
art direction
social media content
email marketing

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