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STAMBA Superfoods

building a sustainable wellness brand

Organic, meticulously sourced, crafted for performance and delivered in sustainable packaging, STAMBA approached SMAKK to optimize a strategic branding engagement.

STAMBA offers an adaptogenic line of supplements, teas, and probiotics sourced from the world’s most potent superfoods. With sustainability at its core, and the integrity of ingredients to back it up, we positioned the brand at the nexus of wellbeing and beauty. We knew that rich colors, vibrant photography, and botanical illustrations would both bring the brand to life and clearly differentiate them from their minimalist, clinical competitors.

As we began our strategy development, we noted a shift from brands that are clinical and sterile to the emergence of lifestyle-driven category leaders, led strategy, messaging and visual identity updates to highlight their key differentiators for consumers and on shelves.

brand strategy
branding visual identity
packaging design
art direction

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