What industries does SMAKK specialize in?

SMAKK specializes in beauty, wellness, skincare, haircare, personal care, CPG and food brands—helping consumer companies with branding, packaging, ecommerce and 360 campaigns.

Which services does SMAKK provide?

Brand strategy and visual identity, messaging development, packaging design, Shopify ecommerce design and development, CRO, and 360 advertising campaigns and content.

Which enterprise groups and challenger brands has SMAKK worked with?

We’ve partnered with brands owned by Unilever, Kao, Shiseido, Revlon, Wella and Colgate-Palmolive, as well as category-defining challengers like The Honey Pot Company, Harry’s, Vegamour and Little Spoon.

Why do beauty and CPG brands choose SMAKK?

Deep category expertise, measurable growth focus, and integrated capabilities across brand, packaging, ecommerce and campaigns—accelerating launches and retail readiness.

With rising consumer awareness around skin cancer prevention, healthy aging, and daily sun protection, sunscreen has evolved from a seasonal purchase into an everyday skincare essential.

SPF & Skincare

As the category becomes increasingly competitive, brands must do more than sell SPF—they must build trust, communicate efficacy, and create seamless customer experiences.

Start A Project

Our Work

MD Solar Sciences

Founded by a renowned dermatologic oncologist, MD Solar Sciences was on a mission to reinvent, elevate, and inspire the daily use of SPF by developing clean, effective formulas equal to…

See the Case Study

Pavise

Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their…

See the Case Study

Kao

You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an…

See the Case Study

Burt’s Bees

Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for…

See the Case Study

MD Solar Sciences

Founded by a renowned dermatologic oncologist, MD Solar Sciences was on a mission to reinvent, elevate, and inspire the daily use of SPF by developing clean, effective formulas equal to…

See the Case Study

Pavise

See the Case Study

Kao

You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an…

See the Case Study

Burt’s Bees

Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for…

See the Case Study

MD Solar Sciences

Founded by a renowned dermatologic oncologist, MD Solar Sciences was on a mission to reinvent, elevate, and inspire the daily use of SPF by developing clean, effective formulas equal to…

See the Case Study

Pavise

See the Case Study

Kao

You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an…

See the Case Study

Burt’s Bees

Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for…

See the Case Study

find your white space

branding strategy + design

Brand strategy and creative solutions for sunscreen and skincare brands to establish a strong brand platform and unique positioning in the market.

brand strategy
naming
Brand Strategy
Visual Identity
Logo Design
Voice and Tone
Messaging and Copywriting
Brand Guidelines
Audience Validation & Testing

stand out in retail

packaging strategy + design

Innovative creative packaging solutions for sunscreen and skincare brands to help standout on both the digital and retail shelf and improve retail presence.

Creative Strategy
Packaging Design
Visual Merchandising
Refill Programs
Retail Readiness & Pitch Decks
Ecommerce Shipping Programs

engage with your audience

content strategy + creative

Robust omnichannel strategy and creative development for sunscreen and skincare brands to connect with consumers at every touchpoint.

Creative Strategy
Marketing Strategy
Campaign Content Creation
Photo Shoots
Video Shoots, Art Direction & Production
Social Media Content
Email & SMS Marketing
Marketing Funnel Testing

create a seamless experience

web design and development

Custom web design and development services for sunscreen and skincare brands that combine functional best-in-class ecommerce experiences with beautiful designs and stories.