Skip to content

MD Solar Sciences

suncare that’s part of your daily skincare routine.

Founded by a renowned dermatologic oncologist, MD Solar Sciences was on a mission to reinvent, elevate, and inspire the daily use of SPF by developing clean, effective formulas equal to clinical grade skincare—that also felt luxurious enough to wear every day.

When MD Solar Science came to work with SMAKK, the sunscreen category was becoming a more evolved category. In order to stand out, we knew we needed to position sunscreen as an essential component of a daily skincare routine rather than just a beach day accessory. That meant refreshing the brand visuals and messaging to feel more beauty-aligned and sophisticated, and simplifying their packaging so it was easier to navigate and more reflective of their clinical and clean formulas. We also rethought the messaging on the front of pack to highlight the formulation story and give clearer benefits to skin, and expanded the line for new product launches focused on lipcare and kids.

Brand Strategy
Branding Visual Identity
Brand Messaging
Packaging Design

More Projects

The Barb Shop

Ahead of expanding their product lineup, The Barb Shop approached SMAKK to help them celebrate and amplify the edge unique to those who rock short hair. The Barb Shop makes gender-neutral...

See the Case Study

Saint Martin

Wanting to create a premium hair care and personal care brand, Saint Martin came to SMAKK in order to develop a bold and meaningful brand with a deeper mission of...

See the Case Study

Ulé

As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market...

See the Case Study

Burt’s Bees

Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for...

See the Case Study

Pavise

Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their...

See the Case Study

Day+West

Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.

See the Case Study

Cleo + Coco

As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.

See the Case Study

Kao

You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an...

See the Case Study

Mother Dirt

With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.

See the Case Study

The Barb Shop

Ahead of expanding their product lineup, The Barb Shop approached SMAKK to help them celebrate and amplify the edge unique to those who rock short hair. The Barb Shop makes gender-neutral...

See the Case Study

Saint Martin

Wanting to create a premium hair care and personal care brand, Saint Martin came to SMAKK in order to develop a bold and meaningful brand with a deeper mission of...

See the Case Study

Ulé

As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market...

See the Case Study

Burt’s Bees

Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for...

See the Case Study

Pavise

Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their...

See the Case Study

Day+West

Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.

See the Case Study

Cleo + Coco

As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.

See the Case Study

Kao

You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an...

See the Case Study

Mother Dirt

With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.

See the Case Study

The Barb Shop

Ahead of expanding their product lineup, The Barb Shop approached SMAKK to help them celebrate and amplify the edge unique to those who rock short hair. The Barb Shop makes gender-neutral...

See the Case Study

Saint Martin

Wanting to create a premium hair care and personal care brand, Saint Martin came to SMAKK in order to develop a bold and meaningful brand with a deeper mission of...

See the Case Study

Ulé

As the first beauty brand to integrate vertical farming into skincare, Ulé came to SMAKK to strategically position their brand for their initial launch in France and develop a go-to-market...

See the Case Study

Burt’s Bees

Burt’s Bees is the OG of purpose-driven brands. They came to SMAKK looking to reintroduce the brand to a younger, Next Gen consumer by reimagining their website to allow for...

See the Case Study

Pavise

Looking to introduce the world to their innovative suncare powered by their patent-protected DiamondCore® Shield Technology, Pavise came to SMAKK to develop a disruptive and dynamic campaign to launch their...

See the Case Study

Day+West

Looking to set a new standard of luxury skincare for people with sensitive skin, Day + West partnered with SMAKK to turn softness into a strength.

See the Case Study

Cleo + Coco

As deodorant made the shift from functional product to an integral part of our personal care, Cleo+Coco approached SMAKK to reframe their conscious and elevated approach.

See the Case Study

Kao

You may not know the name Kao, but you definitely know their brands—John Frieda, Jergens, and Bioré just to name a few. Kao came to SMAKK looking to build an...

See the Case Study

Mother Dirt

With billions of live bacteria powering their skincare, Mother Dirt asked SMAKK to power a rebrand with the kind of celebratory self-acceptance defining a new narrative in skincare.

See the Case Study