Little Spoon

Little Spoon is an award-winning, leading DTC brand on a mission to make parents’ lives easier and kids healthier with USDA organic, non-GMO baby food in six stages. We knew bringing old-school lunches and snacks up to new school standards would require making bold creative choices, using playful fonts, joyful category and product names, original illustrations and “power badges” to make every meal memorable and exciting.

SMAKK created strong, ownable category names that kids could remember–Lunchers, Veggie Loops, Dippers, and Fruit Rippers–as well as flavor names to build familiarity across the brand. We illustrated ingredient-inspired characters to further establish a system that felt young and playful for kids, with value callouts to excite their parents too.