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Liiv Probiotics

trust more than just your gut

Looking to support better gut health, and peace of mind when it comes to choosing a probiotic, LIIV partnered with SMAKK to optimize their supplement line for Amazon.

Liiv creates science-backed probiotic supplements powered by pure S.boulardii, a distinctive yeast strain, clinically proven to help improve gut health. While we knew that a clinical look and feel would help build trust with consumers, we saw a big opportunity to lead a conversation about the gut’s key role in our overall well being with deeper storytelling to support softer, friendlier, and more refined design choices.

SMAKK led the brand strategy and naming, messaging, copy, visual identity and packaging design, considering a hierarchy of information that would not only appeal to consumers through the Amazon storefront, but build brand equity once in a person’s home as well.

brand strategy
branding visual identity
naming
brand messaging
packaging design
ecommerce ux ui design
shopify web development
art direction
photo production
social media content
email marketing

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